Hi! I'm Lauren

These are my Stan Store sales screenshots. I also sell AI builds and digital products via Stan Store.

How I Got Here

2023: I sold $10 Canva templates on Etsy. Planners, ebooks, social media kits. Same stuff every other faceless account was pushing. I made some money, but the margins kept shrinking because 6,000 other sellers were listing the same thing for $8.

The problem was the product type. A Canva planner has zero moat. Someone screenshots every page, remakes it in 20 minutes, and undercuts you. The barrier to copy is zero.

2024: I started building with AI instead of just using it to write faster. Built my first Custom GPT: a content calendar generator for a fitness coach. She plugged in her niche and goals, got 30 days of posts in 90 seconds. Used it every single month.

That was the shift. A template gets downloaded once and forgotten. An AI build gets opened every week because it actually does work.

I built more. An AI email writer. A Notion CRM for real estate agents. An AI onboarding bot for freelancers. Every one solved a specific repetitive problem for a specific person, and sold for $50-$100 instead of $10.

2025: Crossed $1M. 2026: $2.7M. Same setup. One person, no team, no face, no ads.

Here's What Changed Everything

I used to sell files. Now I sell tools.

A $9 Canva planner gets opened once, maybe filled in for a few days, and then it sits in someone's Google Drive forever. They don't come back. They don't tell their friends. They forget you exist.

An AI build that writes someone's emails, plans their content, or onboards their clients? They open it every week. It saves them real hours. They come back and buy your next product. They tell people about you.

That one shift, from files people forget to tools people use, changed everything for me. And I think it could change everything for you too.

Here's why now is the perfect time: ChatGPT has 200 million weekly users. Everyone knows what AI is. But almost nobody knows how to build a Custom GPT or Claude Skill with a proper system prompt and knowledge base. They type "write me an email" and get generic garbage. A well-built AI tool gives them 10x better output, and they'll happily pay $50-$100 for it.

There are 6,000 sellers competing for "digital planner" on Etsy. There are maybe 50 for "AI content calendar generator." That gap is your window.

Where Do You Actually Sell These?

This is the question everyone asks, so let me make it really clear: there are real platforms, with real buyers, already spending money on exactly the type of products I'm talking about. You're not inventing a market. You're entering one.

Stan Store. This is what I use. $29/month, 0% transaction fee. You list your product, set a price, and when someone buys, the money lands in your Stripe account. Supports digital downloads, subscriptions, email collection, upsells, and payment plans. Built for creators. Takes 15 minutes to set up.

Gumroad. Free to start, they take 10% per sale. No monthly fee, so you can list your first product with zero upfront cost. Gumroad processed over $600 million in creator sales. The top Notion template sellers (Easlo, Thomas Frank) sell here. If you want to start with $0, start here.

Etsy. 7+ million sellers, 90+ million active buyers. Most people think of Etsy as handmade crafts, but digital products are one of the fastest-growing categories. AI builds and Notion templates are still underrepresented compared to Canva templates, which means less competition for higher-priced products.

Shopify. If you want your own branded store. More setup than Stan Store or Gumroad, but full control over the experience. Best for sellers who want a custom domain and a full storefront.

Your own website. Some sellers use a simple landing page (Carrd, Notion with Super, or a one-page site) and connect Stripe or Lemon Squeezy for payments. Lowest fees, full control.

The point: you don't need to build a platform. The platforms exist. They have buyers. They handle payments, delivery, and tax. You build the product, list it, and drive traffic with content. That's the whole business model.

Some real numbers from these platforms:

• Easlo: $558K+ from one Notion template on Gumroad
• Thomas Frank: $1M+ from Notion templates on Gumroad
• The AI tools and prompts category on Gumroad: $1.4 billion in 2024, projected $7 billion by 2030
• Gumroad's top digital product categories: templates, courses, ebooks, and AI tools
• Stan Store creators collectively process millions in monthly sales with zero ad spend

The buyers are there. The platforms are there. The only missing piece is your product.

How I've Helped Others

Imagine This Is You 30 Days From Now

You have one AI product live on your store. It helps freelancers write client proposals in 30 seconds, or helps Etsy sellers optimize their listings, or helps fitness coaches plan meal plans for clients. Something real that solves a real problem.

You posted 3 TikToks about it this week. Black background, white text, no face. One of them hit 8,000 views.

Someone in the comments typed "BUILD" and your automation DM'd them the link. They bought it. $50 in your Stripe account. While you were eating dinner.

Your product costs $0 to make. You sell unlimited copies. The buyer uses it every week and tells their friends. Your second product is already half-built.

That's the model. One person, one store, one product that solves a real problem. It took me a while to figure this out. It doesn't have to take you that long.

Who This Is For

You know you're sitting on something. Maybe you've used ChatGPT to write emails or plan your week, and somewhere in the back of your mind you've thought: I could probably sell something like this. You just never had someone show you the steps.

Or maybe you've already tried selling digital products. You posted, you waited, and the sales barely came. You're not bad at this. You just need a product people actually want to pay for and come back to.

If you're willing to put in one weekend to build something real, this is for you.

A Quick Note on Honesty

My first product made $200. Not $2,700. Not $27,000. Two hundred dollars. The second one made more. Then the third. It compounds, but it starts small and it starts with work.

If you want someone to tell you it'll happen overnight, I'm not that person. If you want the actual steps from someone who's done it, keep reading.

Where to Start

Quick FAQ